Football   |   March 15, 2023

Premier League announces rebranding of official insignia; New sleeve badge introduced

The Premier League is all set for a design overhaul as the English top flight unveiled a new font as well as a brand new sleeve badge that will be in use from the beginning of the 2023/24 season. Known to rarely make any change at all to their iconic branding, the Premier League has undertaken a novel venture to present a new look, particularly on the sleeve badges of the club jerseys, which has been given a makeover. The changes in the font and the numbers are very subtle, with an eye-catching graphic pattern selected for the upcoming seasons. Follow your favourite Premier League team with the best betting experience on Fun88.

This will be the first time since 2016 that the Premier League will be changing the look of the brand, with the last change coming after banking corporation Barclays were dropped as the title sponsors of the English top flight. 

The designs will have to be implemented on the official jerseys of all 17 clubs that manage to avoid relegation this season as well as the three clubs that will gain promotion to the Premier League. Notably, the defending champions will receive a commemorative gold lion on their sleeve badge, an interesting new addition. Get all updates on the Premier League only on Fun88 Sports.

“The names and numbers have become part of the fabric of the Premier League. For fans, having the name and number of a favourite player, their own name or even a personal message helps to bring them closer to the competition and their favourite clubs. The beauty of the Premier League is that it creates era-defining names and numbers. It is very rare that the design itself changes, so it is an honour for the team at Avery Dennison to have been part of that process.” Premier League Chief Commercial Officer Will Brass said in a statement announcing the rebranding. 

“The request was for the new design to be an evolution rather than a revolution. With many components to be considered, such as legibility, durability and readability, we also needed to keep sight of the Premier League branding. Through everything, we wanted to ensure that what we put on the pitch keeps the fans in the stadium and watching at home at the heart of it.” Simon Allen, chief of kit supplier Avery Dennison added. Enhance your Premier League watching experience with attractive Fun88 odds.